You may wonder what is the Discord logo all about, but there is no definite answer. Dubbed Clyde by Discord, the logo has been the subject of much discussion on what it is and its purpose. The Discord icon can be seen as a play on a stylized gaming controller with the grips curled down, forming a smile, which can also be seen as a face. But what is the discord logo supposed to be? Unfortunately, these references back to gaming are slowly being removed as the company transitions to focus on a broader audience. The Discord brand is a self-proclaimed “playful and fun brand that doesn’t take ourselves too seriously,” which can be seen through its logo and gaming references throughout the application.
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Of course, as a completely free platform, it is in Discord’s interest to appeal to a broader (and more profitable) audience.
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These claims are valid as they transition to being more user-friendly for those not in the gaming community has come at the cost of current users, with some saying that Discord is de-personalizing its services, forsaking its identity in order to conform with other mainstream, traditional chat services, and moving away from the witty and personal touch to have a more professional and monotone approach. The loyal customer base of gamers that Discord has built up since its inception in early 2015 has voiced their concerns over the “fun” of Discord being removed. Of course, this shift to the mainstream has not come without complaint. It was able to transition from being a smaller service to one that challenges Skype and Slack very quickly after being founded a mere five years ago due to what users say is vastly superior functionality and usability.
Discord quickly became popular among Twitch streamers, LAN tournament gamers, and esports.Īlthough initially focused on catering to the gaming community, in the past few months since the 2019-2020 COVID-19 outbreak, the Discord team has been implementing changes to make it a more all-purpose communication and chat client with an additional $100 million investment. These issues led him to begin the development of a chat service that was much more user-friendly, using modern technology. Some options required players to type in their IP addresses, and others had known security problems.
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He discovered, while developing an iOS game named Fates Forever, the challenges of using the voice over IP software options at the time, despite it being the most convenient option for socializing with friends while in online games. Discord’s efficient layout allows for messaging, voice calling, screen sharing, and video calling tools to be intuitively used and enjoyed.ĭiscord was created by Jason Citron, founder of OpenFeint, another social platform targeted at mobile users.
With a wide array of chat options and the ability to create chat rooms with designated roles and benefits for members, Discord allows for greater control over the forum’s culture by the creator.
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